Our mission? Get more butts in seats. Now. By converting single-game fans in the upper decks into season ticket holders.
Our campaign was centered on a fundamental truth about being a Bulls fan – that it’s like being in an exclusive club and you don’t quite understand unless you’re a part of it.
For fans who were already attending, we created an exclusive club inside the exclusive club by turning the upper deck into the “Bull Ring.” A unique experience for the folks in the cheap seats.
For those who had forgotten about us, we wanted to rekindle their love by reminding them what it’s like to be at a Bulls game.
In the end, we uncovered something that was there all along – a true love and passion for the Chicago Bulls.
